15 Effective Tips to Increase Google Adsense CTR
March 6th, 2005
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How to make more money with Google Adsense? Get more clicks on ads. We all want to increase Google Adsense CTR i.e. click through ratio, because the higher times the surfer clicks the Adsense ad, higher is the payout to you. So here are 15 effective ways to improve your Adsense CTR.
How to increase Google Adsense CTR?
- Post Adsense ads them on text rich pages and make sure that Adsense had a bunch of keywords to work with. Getting Higher paying keywords is better of course.
- Get rid of public service ads, which pay you nothing for your efforts. Here are some ways to avoid getting PSA’s.
- Avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’ above the Adsense ads. Why do you want to tell the world they are ads when google already puts ‘Ads by Gooooogle’ with them. These two terms are the only ones allowed by Google TOS. Any other terms will get your account terminated. Remember to avoid these 15 Adsense mistakes.
- Use section targeting – you can target an ad unit to a specific section of your blog, as well as block out irrelevant sections like navigational links. Useful to get more targeted ads.
What is the best Google Adsense Placement for CTR?
- Place Ads above the fold, i.e. you dont have to scroll down to see the ads. Moreover it loads before your entire page does. The more the visibility, the more chances a reader will click the ad.
- Provide some free space around ads so that they stand out and users know where to find them. Dont clutter up the ads inside your content.
- Experiment by changing the location of advertisements. Track them by channels to see which location works. Sometimes unusual locations can can do wonders for your CTR. Google Adsense support provides some good ideas for better blending
- Many experienced Adsense users have reported better CTR with vertical ads rather than the horizontal ones. But that really depends on your site structure.
- Usually it is recommended to place towers on your right, as users tend to use the mouse to scroll the bar on the right side wiht a higher chance to see your ads. Some have reported doubling CTR’s by placing towers to the left rather than the right, as people have got bored of seeing ads on the right, it has something to do with the sidedness of the brain which I do not understand and there is a tendency to read from left to the right.
- Many sites will have small ads in the top right hand corner, as they claim it is the first place where the eye sees.
- An excellent article on Eyetracking – What We Saw When We Looked Through Their Eyes helps to tell you where users actually see first and in what order.
- Forums are tricky becasue they have a different kind of navigation, readership and participation. Here are some ad placements suggested by Google which work best for forums
Best Google Adsense Link Colors to get higher CTR?
- Match the colors of your ads with the colour scheme of your site. Blending with your sites color profile helps to identify them not as ads, but as links similar to those of your site. The more the AdSense looks like part of your site, the higher CTR you will get. You can also match the Adsense fonts with your website font design for great results.
- Blend ads with your page – remove the borders by having a similar color as your background helps to show ads as being part of your site. Do not blend text or the ‘Ads by Gooooogle’ with your background color as it is against Google TOS (Google does not like hidden text!). However, such blending may not work for you always due to banner blindness. Neither do they see the ads, not do they click on them. So sometimes a bold contrasting ad may work better depending on your website design.
- Experiment by changing the colors, background of advertisements. You have to find out what works best for your site, not others. You can also rotate Adsense colors to reduce ad blindness.
I hope these tips help to get your Adsense CTR up by at least 100% if not more. Good luck and make more money!
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I think dynamic link submition is the best policy.
I agree with everything you said, but I would add one more and that is getting the right type of visitor. Social traffic like Digg etc don’t convert well as these visitors tend to be bloggers looking for information and don’t usually click. It’s best that traffic come directly from search engines, more likely to get clicks that way… just my 2 cents.
Great Tips.Thanks
Thanks for your tips. CTR is the most wanted by blogs owners to increase their earning. But, a blog owner can do another way for example by monitoring High Paying Keywords. I think to earn money, blogs owners must combinate these ways, CTR and High Paying Keywords.
Thanks for sharing. It is very helpful for me.
Thank you very much for this article. Now I know what I was doing wrong! Thanks!
LOL at
“Avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’ above the Adsense ads.
…….
Remember to avoid these 15 Adsense mistakes .”
This link lead to page, which has ADVERTISEMENTS on top of Goooogle Ad :-)))))
Gierdrius – That is a tip to get higher CTR, by not shouting out your ads as ads. Here is the reason why we have Advertisiements labeled on top of our ads.
great info, thanks
I guess this page must be a totally different layout than the heat maps above. Neither of the heat maps shows that a rectangle ad should be displayed at the start of an article. :) I wonder how well the ad performs. Does it? My experience is people most often just scroll down when they see the rectangle there, no? I have this site and I see very poor performance of the rectangle. http://www.euro-dollar-currency.com/ Almost no clicks at all. The skyscraper works better.
Traffic.. traffic.. traffic .. AdSense clicks is a matter of traffic. It’s the key point and most webmasters crucial problem.
Boost high amount traffic to site, then adsense clicks should automatically increase no matter the CTR is, then its revenue should feasible enough to lead us enjoy good living ;-)
today i hav a ctr 233.65%, is it good or bad for me
I was agree to Hermanu…any way thanks for this article.It helpful.:-)
thks for information. i like this blog
Hope you can provide us the desirable CTR
Hi I really like your tips. Especially the one about blending the ads and removing the borders. I’m going to try and remove the borders and see what happens.
Great Post! I will use some of these ideas.
Thanks for the info. Some interesting points to mull over. Currently experimenting with 2 channels alternating ads from Right/Left of page to see if it makes any difference in CTR and overall performace.
Cheers
i see that ur tips increase earning of my site.but i want how visitor come to my site
Thanks for great post, I loved it.
What about using openx ?
Really wonderful tips. Very effective
Thanks for the tips. I will try them on my blogs and report back with progress.
I find that text ads do better than ads w/images.
using text ads in between posts increases revenue to get more CPC use content related to forex
Excellent tips. Please discuss how to increase traffic on a website using google ads.
Great tips.
You say ” Avoid titles like the approved Sponsored Links and Advertisements” . Then why do you have ADVERTISEMENTS above your adsense ad ????
The word is “avoid” to prevent ads from looking like ads. But if you want to label your ads with a title, then these are the only 2 terms allowed. We use them because we are putting ads below the post titles.
Nice …
i was tried and feel change .. ^^
thanks for share, this post can grow up my adsense
I have to say that your blog is pretty cool. If you could add a few more videos I would really appreciate it!
be carefull about TOS adsense. however, thanks so much.