Match Google Adsense Font Type and Size to Increase CTR

Everyone talks about rotating and blending Google Adsense ads with your site layout and theme to increase CTR (click through rate). Basically there are 2 approaches to this – contrast the ads or blend them. Those who like the blending way, it is essential you match your ads exactly to your text in terms of font style and font size. This is a standard trick and probably you already knew it, but seems helpful enough to share it.

How to find the Google Adsense Ads Font Type and Size?

Remove the guesswork out of your web design. If you view the source code of the page, it will only reveal the javascript code.

In Firefox – Right click the ad, Select “This Frame” then “View Frame Source”. A new window shows you the whole source code with the CSS code too.
In Internet Explorer – Just right click the ad, select View Source.

For the leaderboard
line-height: 12px; font-size: 11px; font-family: verdana, arial, sans-serif;
line-height: 12px; font-size: 10px; font-family: verdana, arial, sans-serif;

For the large rectangle

line-height: 14px;font-size: 11px; font-family: arial, sans-serif;
line-height: 14px;font-size: 10px; font-family: arial, sans-serif;

Remember, it is right click. If you left click, the ad will click through. It is better to try on someone else’s ads rather than click your own ads by mistake. Always avoid these common adsense mistakes. In a similar manner as above you can easily find what the exact Google Adsense size font face / font family and font size is and blend your website better.


  1. Thilak says:

    Yeah.. The trick works. My CTR boosted.

  2. says:

    so the idea is to follow adsense’s font on your blog? I dont think we can change adsense’s fonts am i correct? Thanks for the tips! Going to change my site a bit now..

    • Sharninder says:

      No. you can’t change adsense’s fonts, except for the ones that they allow (ariel, times, verdana) … unless you’re a premium publisher

  3. Marcus says:

    I’m afraid, that’s all false! Adsense changes always to an:
    – other font
    – other size
    – other line-height

    if you choose the same font, size etc…


  4. Ken Lee says:

    Great articles! I’ve learned a lot reading your articles.

  5. recep says:

    Wow Thats Great, so l can mofiy my pages with this font now and visitors can hardly understand if its adsense or not:)
    Hehehe Thanks..
    l also want to know if l can make “google search box” like u have in this page, How l do it ?

  6. John says:

    Your article only goes half way – so you need to make a change to the Adsense javascript which is refferenced. But that javascript is a held by Google, so do you create an alternative, host it and point it at that? You dont seem to have done that on your ad’s? Other blogs are saying that Adsense automatically changes its appearance to distinguish itself! I’m confused, help me!

  7. QuickOnlineTips says:

    You cannot change the adsense code as that is against the terms of service.

    The idea here is to match the fonts on your site with the adsense for better blending and higher CTR.

    The article tells you how to find the Google Adsense Ads Font type and size, so that you can tweak the css of your site.

  8. James R. Naughton says:

    Please increase size of font

  9. MDZakri says:

    Thanks pal for the info.

  10. Scott says:

    Great article. Thanks for the tips.

  11. Free Maps says:

    Great article, i think it will definetely help those of us using adsense who are blending ads. Thanks again!

  12. Abid Khitab Badshah says:

    I have ready by to you aouyaidjas

  13. Wayne says:

    I don’t think adsense changes to be different from your page.

    I have come across a site today which is for sale on sitepoint and I went to look at it. I was amazed at how indistinguishable his ads were from his content at first glance.

    I’m not going to give the URL because I don’t want to be accused of spamming but those were my observations

  14. Niroshan says:

    This is really a good tip

  15. Dmytro says:

    Thanks for the blending tip, even though you said most of us already know that, it was one of those thing I didn’t think of. Great topic. Respect.

  16. Lilibeth Frobayre says:

    Is there any software can we increase CATULL Font of google?

  17. Garry Conn says:

    In doing this, can this be against Google Adsense TOS?

  18. QuickOnlineTips says:

    Garry – the idea is not to edit the adsense code in any way, which will violate TOS. Here we are finding what the Adsense font size and type are and then editing our text content size and type to match them so that Adsense blends better.

  19. Bong says:

    Thanks for this little tut. My adsense links do look different from the content links and I’ve been trying to find a way to make them uniform.

  20. Jonathan says:

    Nice ideas Thank You. But, when I opened the frame source, the text has viewed as scrambled. I wonder how you have obtained this much info. Great work.

  21. Jeff says:

    You violate the TOS of Adsense

    Just be careful.

  22. Klein bedrag lenen says:

    These are worthful posts indeed. So strange that Google doesn’t update their tips more often, should raise their cashflow too.

  23. Gobala Krishnan says:

    I realize this article is pretty old, but still useful. Thanks for the tip!

  24. webmaster says:

    i recently feel the difference between my ads and content, and found this page, its best fot the adsense fonts related and solve it properly…thanks

  25. vastgoed says:

    We just start a test in our website, and for now it seems to be that the blended ads win from the contrast ones. The increase is more or less 20% more generated clicks. greetz, V

  26. EyeCare says:

    I was searching for how to increase the text link ads font and size. But reading your article I could come to know that I can not do that. Rather I can change the font and size of my own site text. But will I continue changing my site font and size as the ad units size and font may be changing time and again. Thanks.

  27. Bill says:

    You can also use Firebug (Firefox add-on) to inspect the different link elements.

    Read more about it here:

  28. tanden bleken says:

    May i ask what you ctr is right now?

  29. Train Amsterdam says:

    My ctr is 4 % for google adsense.

  30. kim says:

    i don’t think that font will help to earn more !! attractive and related ads will do :)

  31. Tiffany says:

    Adjusting your websites’ Font style and Font size to the Google Font size will increase your ctr, because people cannot tell which Link is an Advertisement and which link is not. So I will not adjust Font style and Font size.

  32. Raj says:

    Thanks for the info. Appreciated. I find two different fonts used by google for link ads and text ads.

  33. Hypotheek says:

    Whenever you use Google adsense, you should consider it to be an external banner (which it is in fact). You want to get revenue out of the adds, so it’s logical to create adsense for your website which stands out, compared to your website.

    For instance, when your website is using colors like this one (white and blue), a banner with the color Red and Grey font would really catch the eye of the visitors. By using images besides your adsense, like a person looking at the adsense, you can increase the direct CTR.

    This is al basic website usability.

  34. Jobs in India says:

    I am not able to change the font size.
    Even when I click the large font in the display preferences, fonts shown in the ad are only small.
    Any clues?

  35. wizualizacje says:

    Thanks a lot for info, I had always problems with AdSense configuration.

  36. Golden Beach Side says:

    Configuration of AdSense is very important, just wondering if it isn’t misleading your visitors. Good article though, thanks for sharing.

  37. Parkeren Schiphol says:

    Last month I implemented your tips on to one of my websites, and my CTR increased significantly. Many thanks for helping me drive more out of AdSense.

  38. Turquoise Side says:

    Great tips. IS all this in line with Google’s terms of Service? It could be perceived as misleading. Thanks for sharing. Would be nice to see some updated metrics.

    • QuickOnlineTips says:

      You are matching your text size to the adsense fonts. Nothing wrong with that. Never edit the Adsense code.

  39. Fitness says:

    My ctr is 5 % for google adsense.

  40. seo copy writing says:

    great tips, I use them in my websites, these tricks can increase my click through rate, and get more money, thanks

  41. Dan says:

    As my website gets to be more popular, I’ll see if these tips help.

  42. Azad @ Internet Geeks says:

    Thanks for this quick tip. Helpful. I am trying all possible method to increase my CTR.

  43. ssk says:


    Is it possible to change font family,size, etc…?

  44. Delphin Palace says:

    It worked for me, changing the font. You should wait for 10 munites or so, changes do not appear directly.

  45. Weekendje weg aanbieding says:

    We will start doing some tests on this, it is always the fear I have as the website will look less nice with AdSense. It is a balance between looks and CTR.

  46. Witte tanden says:

    Its all about how ou integrate adsense on your website. look at the bigger sites how the do it. Like a dutch website is perfect how the use adsense in their website.

  47. Jelbee says:

    Blending colors is more applicable in boosting CTR than font changing. Tweaking different ad units and controlling keywords which google served increase the percentage of your CTR.

  48. khan says:

    great post .now i can try this method to increase my earning.thx a lot for the post

  49. Yogesh says:

    Adsense is giving option to change the font family to four options only: (1) Default (2) Arial (3) Times (4) Verdana and gives the options to change the font to (1) Default (2) Small (3) Medium (4) Large. But I want to know how to change the size to 10, 11, 12, 14 px if you can suggest me please.

    • QuickOnlineTips says:

      You cannot adjust the font size to exact pixels size. Only premium adsense publishers can do that.

  50. khan says:

    nice trick. I am going to apply it now.

  51. mba concepts says:

    Thanks for the excellent tips. The next question is how can one become a premium Adsense publisher?

  52. Harman says:

    Hope this will actually help me improve my CTR and revenue :)

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