Technorati tracks the buzz about every word you type and publish on your blog. I was always confused about how these Technorati link count works, and recently contacted support to understand them. Though I got no reply, they decided to write a post about it.
If you have never heard about Technorati, I suggest you read the Top 10 Reasons Why You Need a Technorati Account.
Try a quick example of technorati links to our blog. It shows Rank: 2,055 (1,605 links from 793 blogs) and a little below it says 1,744 links to this URL.
* Rank 2,055: the number of blogs, plus one, that have more than 793 blogs linking to them
* 1,605 links: the number of links pointing at this URL in the last 180 days
* 793 blogs: the number of distinct blogs pointing at this URL in the last 180 days
* 1,744 links: the total number of links we found pointing at this blog, ever
Further inferences to deduce –
If you look at the top 100 Technorati blogs, technorati rank is decided by the number of blogs linking to you and not the number of backlinks. So you might have your favorite circle of blog friends crosslinking each other posts, but though it might get you hundreds of backlinks, it will not improve technorati rank much. At this point you need at least more than 3,062 blogs linking to you to get into Technorati Top 100.
You can read more about the John Scott $10000 Challenge which expressed concern of gaming technorati as many in the Technorati Top 100 only link to others in the Technorati Top 100, with the result that the A-list Bloggers keep on getting bigger.
Another inference you derive from this is that active blogs rank higher. If you stop posting and people stop backlinking your blog, your technorati rank will start dropping and after 6 months, irrespective of how popular your blog was or you were featured in the Technorati 100, you might be sitting at the bottom of the blogosphere.
It also means consistently good blogs rank higher. You write a great post, drive huge site traffic manage a hundred blogs to link to you which zooms your rank, but if you are not consistent in writing good blog content and maintain a stream of regular backlinks, those spikes and peaks will disappear after 6 months and you will notice a sudden drop in technorati rank. So regular posting of good content, with regular backlinks help to maintain your technorati ranks.
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