Google Adsense introduced the Super Large leaderboards ad unit measuring 970×90 px and promises to overtake the whole width of your website. It is a welcome addition to the Adsense family as large ads are popular and the new ad formats are more compatible with modern site design formats and sizes.
I always found the leaderboard 728×90 a little short of the usual blog widths and designers had to find new ways to fit them in by center aligning or adding thicker borders. Adsense had earlier released the large skyscaper 300×600 ad units and you must have read our recent review of the same.
970×90 Super Large Leaderboard
Brands advertisers will particularly find it a great addition as the leaderboard is usually placed on top of websites and such a large visual ad promises a huge impact and high CTR. As a newly adopted IAB standard, I am sure this ad will get more popular with time. As with all new Adsense ad sizes, the image ads inventory is low and they mostly show text ads. This large leaderboard is customized to show upto 4 text ads in columns.
I tested it on our website and right now the 970px wide design cannot fit on our pages unless we widen the site design. A single text ad is showing on most pages
As there is a lack of image ads inventory, they are filling the image ad size with 728×90 leaderboards.
Will you be using this large super leaderboard on your site?