Google has added 2 new video unit sizes in 728×90 and 160×600 formats to their already large range of ad formats. Video ads are emerging as a successful advertising concept, particularly with faster broadband internet services and the desire of netizens to see more interactive audiovisual media.
If you are thinking these video units will be bizarrely elongated, it is notable that these two new formats will feature five video thumbnails – when a user clicks on one of the thumbnails, a full sized video unit will appear, along with accompanying Adsense ads like this –
How to use the new formats? You need to create new video units from your AdSense Setup. However, these video units are currently only supported for English or Japanese-language accounts in� a few countries like Australia, Canada, France, Ireland, Italy, Japan, Netherlands, New Zealand, Poland, Spain, United Kingdom, United States.
Its important to distinguish different video ads like Click-to-play video ads (videos ads displayed on AdSense publisher websites) with Video units (allows AdSense publishers to add video content from YouTube partners to their sites in a customizable player, packaged with text overlay ads and a companion banner above the video) with AdSense for video Beta (delivers text overlay and InVideo ads into AdSense publishers’ video streams).
How to get Google Adsense video ads on your site? Simply enable text and image ads in these ad unit sizes and wait for the revenue to come in. If you check the preview adsense video ads page, then the usual Google Adsense video units display one running thumbnail only on the extreme end of these ads after the ad was clicked.
People like to click video ads, the more the better, and with 5 choices available to click, the CTR should be interesting when it becomes available here.
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