Another site traffic statistics tool hits the web, and its called Yahoo Analytics. Based on a similar name as Google Analytics, they introduce Yahoo! Web Analytics as a powerful enterprise site analytics tool that provides real-time insight into visitor behavior on your website with powerful and flexible tools and dashboards.
A key advantage of Yahoo Analytics, (much like Woopra, but without the 10K pageviews limit) is you get detailed real-time reporting within minutes after an action occurs on your website so that webmasters can quickly identify dips in key site metrics or monitor the performance of new content. Real time traffic monitoring is really an addictive feature.
New features like drag & drop data filters, custom report wizards, and segmentation selector, allows you to view the performance or characteristics of specific types of products, visitors and web pages, which will help online marketers and website designers enhance the visitor experience, increase sales and reduce marketing costs.
Earlier this year Yahoo! had acquired IndexTools, a leading provider of Web analytics software for online marketing. Now they have launched IndexTools in a new avatar as Yahoo! Analytics. With huge competition in the site analytics space, and Sitemeter ready to upgrade, only time will tell if Yahoo! will replace Google metrics on websites.
Yahoo! Web Analytics is currently being offered to Yahoo! Small Business customers who host e-commerce sites with Yahoo!, as well as to advertisers who work with Yahoo! Custom Solutions and Yahoo! Buzz Marketing. They are also rolling out to third-party application developers who build widgets and other mini-apps for Yahoo! users via developer network or Yahoo! Open Strategy tools. They will be rolling the service out in phases for the remainder of 2008 and into next year.