Free Moz SEO Courses (2026): What’s Free at Moz Academy + Best Free SEO Courses

Looking for free Moz SEO courses? In 2020, Moz made its paid Moz Academy courses free with a 100% discount promo code, “wegotthis”, and we used it to take the $199 technical SEO course at no cost. That promotion has ended, but you can still learn SEO for free from Moz and other top SEO companies. Here’s what’s free at Moz in 2026, and the best free SEO courses with certificates.

Quick answer: Moz’s free Beginner’s Guide to SEO and SEO Learning Center are always free. Some Moz Academy courses are free and others are paid, and the old “wegotthis” promo code no longer works. For free SEO courses with certificates, try Semrush Academy, HubSpot Academy and Ahrefs Academy.

What’s free at Moz in 2026

• The Beginner’s Guide to SEO: Moz’s famous free guide, covering how search engines work, keyword research, on-page SEO, technical SEO, link building and measuring results.
• SEO Learning Center: free articles and videos on every SEO topic, from title tags to Core Web Vitals.
• Moz Academy: Moz’s course platform, with on-demand video courses, quizzes and certificates. Some courses are free, while bigger programmes like the SEO Essentials certification are paid. Check each course page for the current price before enrolling.
• Whiteboard Friday and the Moz blog: free weekly SEO lessons and articles from industry experts.
• Free Moz tools: a free Moz account gives limited access to tools like Keyword Explorer and Link Explorer, which are useful while you learn.

Best free SEO courses with certificates

Semrush Academy

Semrush Academy offers dozens of free SEO and content marketing courses, including SEO fundamentals, technical SEO and local SEO, with free certificates after each exam.

HubSpot Academy

HubSpot Academy’s SEO course is a free certification course covering keyword research, on-page SEO and link building, popular with marketers and students.

Ahrefs Academy

Ahrefs Academy has free video courses such as SEO for beginners and blogging for business, taught by the Ahrefs team. You can practise with a free Ahrefs Webmaster Tools account.

Google’s SEO Starter Guide

Straight from the source, Google’s SEO Starter Guide explains how Google finds, crawls and ranks pages. It’s short, free and always up to date.

Yoast SEO Academy

Yoast SEO academy has free courses on SEO for beginners, WordPress SEO and structured data, plus paid advanced courses.

Our experience with the free Moz Academy courses

When Moz offered its courses free through May 31, 2020, all you needed was a free Moz account and the promo code at checkout. We signed up for the technical SEO site audit course, which normally cost $199, and the price dropped to zero. The course started straight away with video lessons, followed by a quiz, a final exam and feedback, and access was valid for a year.

The courses covered SEO fundamentals, keyword research, page optimisation, backlinks, local SEO, technical audits and even how to pitch SEO clients, with beginner, novice and intermediate levels. Most didn’t need expensive SEO tools to follow along.

How to get the most from free SEO courses

• Practise on a real site. Apply each lesson to your own blog or a test site and watch the results in Google Search Console.
• Learn the basics first: how search works, keyword research and on-page SEO, before technical SEO and link building.
• Keep up with changes. Google updates its algorithm several times a year. See how to track Google algorithm updates.
• Add certificates to LinkedIn if you’re looking for SEO or marketing work.

Frequently asked questions

Are Moz SEO courses free?

Some are. Moz’s Beginner’s Guide to SEO and Learning Center are completely free, and Moz Academy has a mix of free and paid courses. The 2020 offer that made all courses free has ended.

Does the “wegotthis” Moz promo code still work?

No. It was a limited-time code that expired on May 31, 2020.

Which free SEO certificate is best?

HubSpot Academy and Semrush Academy certificates are widely recognised and free. Pair them with hands-on experience on a real website.