Blogger Stops FTP Publishing: Will Your Blog Survive?

By Posted 2010 Updated   BloggingSEO

Blogger will stop supporting FTP publishing soon! If you publish your Blogger blog using FTP publishing to update your blog on your own domain name and your own hosting server, then it means you must tread carefully as it is going to affect your blogging habits, and maybe your blog URL too if you intend to continue publishing your blog.

Blogger

The official Blogger blog announced that they will no longer support FTP publishing in Blogger after March 26, 2010. But why?

FTP remains a significant drain on our ability to improve Blogger: only .5% of active blogs are published via FTP — yet the percentage of our engineering resources devoted to supporting FTP vastly exceeds that. On top of this, critical infrastructure that our FTP support relies on at Google will soon become unavailable, which would require that we completely rewrite the code that handles our FTP processing.

ftp blogger

Google has introduced  custom domain names since 2007 and has often tried to explain the difference between Custom Domains vs. FTP. If you use Custom Domains, they can host your files and your blog url points to your domain instead of yourblog.blogspot.com – which combines the  simplicity of Blogger, with scalability of Google hosting. But with FTP publishing, you actually upload the blog’s files to a your own web server hosted elsewhere. So now the choice is between a blogspot url or custom domain names only!

Is it the end of your blog? If you used FTP publishing to upload blog files to your own domain and hosting server, then its not yet over for your blog. They are building a migration tool that will help you migrate your blog from the current URL to a Blogger-managed URL which could be either a Custom Domain or a Blogspot URL. This tool will become live on February 22 and promises to redirect traffic from the old URL to the new URL. They have already set up a migration blog to which will soon post articles to help users through the migration.

I know this move will disappoint many Blogger users as I am aware of many blogs which FTP publish to popular domain names. In our early Blogger days, we too published several microblogs using FTP publishing to our own domain names and it was really easy to blog, especially since they allowed FTP publishers to remove Blogger navbar, which was good incentive.

But custom domains is becoming a popular way to blog with many blogging services like Tumblr, Posterous etc. and we also use these custom domain options in many services for better branding like on our job board, or photoblog. Custom domains help keeping your blog brand while making blogging easy, without any need for technical knowledge.

Do your FTP publish your Blogger blog… what is your plan? Image by Trying Youth under CC license


13 comments on “Blogger Stops FTP Publishing: Will Your Blog Survive?

  1. White Chick says:

    It sounds like the effect on SEO will be devastating. Lost inlink juice, organic search, points for updates and site breadth…shall I suggest all my clients switch to wordpress?

  2. Patrick says:

    Yup, I’ve been happily using FTP with blogger for 6ish years… and now, finally, I think it’s time to fully switch to WordPress. While I can’t fault Google (they are providing a free service after all)… I can’t be bothered with someone pulling the rug out from under me again!

    Also, will be able to have correct XHTML again.. which will be nice! ;)

  3. Ice says:

    Is there any software that can do the publishing like blogger? It should be great if I can find one. Otherwise, WordPress should be a good alternative.

  4. Nec says:

    Very annoyed about this, especially as this article is the only one that managed to explain what was happening in a way I could understand.

    I run three blogs, all of which are ftp and part of other sites so I will be moving them all to WordPress.

  5. Ian says:

    So if you have a full HTTP site that you want to embed a blog into (i.e. not just a dedicated blog site) can anyone recommend the best way of achieving this? (i.e. hosting the rest of the content on your own server while linking transparently to your blog page on another)?

  6. LT says:

    As I understand it, moving to Google hosting will really impact your site ranking, seo and stats. I don’t see the upside of staying with blogger.

    Looking for other solutions, but might just go with WordPress. Definitely will not stay with blogger.

  7. to Ian says:

    I’m planning to cut and paste the blogger templates and recreate the look and feel of my html blog. My blog should look more or less identical to what it is currently, and I’m going to change the weekly archive URLs to something more SEO friendly.

    I figure an hour or so extra work a month to cut and paste.

  8. Troy says:

    Moving to WordPress, Google lost another one.

    http://benfrain.com/notepad/2009/04/migrating-from-ftp-based-blogger-to-wordpress.html

  9. Jack says:

    Google has made a terrible mistake and will only realize the impact of this mistake in the future. Google wants us to to move to cloud computing but I’m only going to move to cloud computing on the premise that If we set up something now Google will support in the future. However this blogger fiasco has proven that Google will not do this, so why would I be stupid enough to trust them with a core business process or data.

    FTP is an old technology but I’m sure they could have come up with an alternative solution that would have met the needs of current FTP users.

    To be fair they did give 6 months notice which is a reasonable amount of time.

  10. Hubert Delude says:

    This is a good piece of writing, I was wondering if I could use this blog post on my website, I will link it back to your website though. If this is a problem please let me know and I will take it down right away.

  11. Toms says:

    So few people use the ftp functionality of Blogger it’s no wonder they are stopping that part of the service.

  12. Tyrone says:

    Wow.. this is the best read I could find on the net about this issue. I was left completely confused as to how to do many of my previous tasks with blogger which im only learning now are completely impossible to do now. I’m assuming blogger is now a dumbed down version of what it used to be. That’s not really an improvement at all. I’m incredibly disappointed and now its even harder to help my clients with solutions about things like this. I guess its best to move to wordpress. end of story.

  13. StockKevin says:

    So is there any way I would be able to transfer my blogger content to a wordpress for example? Like if I back up the posts and the template I should be able to recreate it else where correct?

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