Google’s Official View on Guest Blogging Links [Video]

Google’s engineer Matt Cutts today revealed an official view about Guest blogging links from the Google search engine perspective which webmasters need to look out for. Guest blogging blogs continue to dole out free links, and we warned you that Google might penalize guest blogging blogs!

Google View on Guest Blogging Links

Watch this video answer by Google spam team engineer Matt Cutts which answers Google’s view on guest blogging links.

I think Google is realizing the menace of the new link market for SEO which is growing under the garb of guest blogging. Here are the key messages for site owners engaged in guest blogging.

1. Reputed writers are welcome anywhere

Google trusts high-quality writers and the websites on which they write, and Google would welcome their content on guest blogging sites anywhere. Google believes such authors maintain high trust and reputation and will definitely publish great content wherever they write.

I think this might also be established well by their Google author profiles linked across the web on many such articles. Its not too difficult to find reputed writers on Google.

reputed authors

reputed writers
As Google has always highlighted – Google wants to rank higher authority useful articles, written well and by experts who know what they are writing (rather than simply outsourced from some article spinner).  Google welcomes these guest bloggers.

After all those Panda updates, I think this was a very good clarification, and we might just decide to reopen guest blogging for high-quality writers, who want to showcase their content and not just desire dofollow backlinks for targeted keywords. Of course, Google search is changing, and it’s not always Panda.

2. Never create low-quality article banks

With the evolution of cheap SEO writing services, link buyers continue to push the same or slightly modified articles across multiple guest blogging sites. Google dislikes such duplicate content and will not look favorably at such article spinning sites. Don’t let your site become a ‘low-quality article bank’. Low-quality content is a major cause of Google penalties like Panda and Penguin, and you really need a lot of effort and reconsideration requests to recover from Google penalties, if you ever do.

Duplicate low-quality thin content stuffed with suspicious links to bad sites, from your guest writer who just bought a  guest blogging backlink packing from freelance writers for a few dollars, and republished it across a few websites  – to get hundreds of links from unsuspicious good blogs – not a great idea from Google’s viewpoint!

When it is taken to extremes, Google is watching and guest bloggers need to be careful about what they accept to publish. Google has still not developed a link disavow tool like Bing and removing a bad backlink profile is not easy. What do you think about this video?

Update: In another video, Matt Cutts confirms Google will penalize spammy guest blogging.


  1. Blair says:

    I think it makes sense, as long as it works the way Google wants it to.

  2. Hezi says:

    Thumbs up to this post, it is very crucial engaging guest posting. But for me, guest posting is not just necessarily to get you backlinks for your website but to reach out to web users.

  3. Brad Dalton says:

    Most guest authors are rewriting content and stealing idea’s from their niche and Google supports this.

  4. Sasa says:

    It’s practically true that a good writer makes good articles driving traffic to your website.

  5. Iman says:

    To play the guest blogging safely in the Google, make sure to provide high quality content which unique, readable and copyscape 100% and contain only one outgoing link to other blog and not contain affiliate link for each guest post. And choose blogs which have good reputation only.

  6. PrIyAnGsHu says:

    No matter what but creating quality content is the most cruicial thing, whether we are talking about self posting or guest posting.

  7. Lakhyajyoti says:

    Great post. Learn lots of new things from the video. Content is always king.

  8. hrmehrotra says:

    nice article dude……..guest bloggers are getting more priorities these days

  9. rjsahu says:

    Great post. I use guest posting for getting backlinks to my sites, but I always try to provide the best quality content. Nowadays, quality has become more important than quantity. Good quality content and a handful of good backlinks can move a site to the 1st page in oppose to tons of low quality and cheap links.

  10. Hassaan Khan says:

    I have seen many bloggers saying that Content and useful content will be the future of blogging. I also believe updates and tactics will keep on fighting, but bloggers should really care about the ‘The Content…

  11. Thomas Newman says:

    Yeah this is really a great content, symptoms is that mostly people understood that guest posting is like article submission & it’s completely wrong thing. I personally believe that guest blogging is really good activity for marketing prospective but a search engine is looking into very seriously as mention in this video.
    Thanks for the sharing such a wonderful video.

  12. Convurgency Inc says:

    If you are looking for quality backlink through the guest blogging websites then you need to be sure about your content. Content should be unique , informative and serve all quality guidelines (Searchable & Sharable). Don’t post the same content on another website to get backlink. Always post the highest quality article on another website as well so that you can get some authority in the eyes of search engine and always get benefited of the guest blogging.

  13. prasannakumar says:

    This is awesome advice. I’ve been looking to launch another blog, since some of my writing ideas don’t fit in with my current blog so well. This could now have come at a better time. Yes, a great article! I’m a web developer for 5 years and know a lot of website promotion. I started my first blog 3 month before and found several usefull (new) tips which I will use for promoting all my websites.

  14. aredey says:

    There are a lot of useful points mentioned here.Thanks for these great tips

  15. Kesehatan says:

    Google Algorithm is unpredictable, but I agree that content is the most important thing

  16. Trinity says:

    Latest Google Algorithm sets new rules for SEO. Now Spamy guest post get penalized so keep it original and enjoy guest posting

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