ChatGPT & AI Generated Content May Get Google Penalty

Using AI generated content from ChatGPT? You could get a Google penalty! If you use AI writing tools for blogging and think that this is the best new way for content creation and high search engine traffic … you might be mistaken. There are many AI content detection tools that can easily find out if your content was written by AI writing tools and AI bots!

ChatGPT, AI Generated Content, AI writing tools

ai generated content

AI writing tools are becoming very popular, especially with the public release of chatGTP. Artificial intelligence has totally changed the way that the next generation of bloggers is adding content to their websites using AI writing tools like Jasper, Rytr, Copymatic, Writesonic, and many more.

I tried chatGTP and it so effortlessly created long-form content which is SEO optimized and can quickly be modified for higher search engine rankings that it seems useless to write long-form articles with hard work and effort.

It seems no one wants to write articles for blogs anymore and simply want to insert high search traffic keywords or high-paying keyword found using shared SEO tools and questions into chatGTP and create long articles with proper tags and perfect grammar that can just be cut and pasted into WordPress and get great content in minutes.

I see so many bloggers and blogging gurus all get excited about this and preach that novice bloggers repost all their old and new content using AI writing tools to push out an extensive number of articles all generated by Artificial Intelligence and natural language processing software to boost site traffic with this endless array of free content.

Of course, there are many paid AI writing software that can also do a great job, and have a limited free AI content writing quota for all to try. Eventually, ChatGPT will also be a paid model and the free AI content is short-lived.

AI detection tools

We all need to know that if AI tools can create AI content, there exist tools that can detect this AI content easily!

Many AI content detection tools and plagiarism detection tools like Grammarly can target the same algorithms which help to generate AI-generated content to detect AI-generated content quite easily. They identify patterns that are characteristic of AI writing!

human generated content

You should not be surprised to know that GPT Output Detector is a tool created by the creators of ChatGPT to detect content generated by it using the same logic and will tell you the percentage of real or fake AI content. What happens when search engines incorporate it into rank algorithms to detect AI content?

If these free AI detection tools can detect AI-generated content so easily, don’t you think it will be an easy task for Google and other search engine bots to easily detect this content?

So while you can feel very happy that your AI-generated content from these free or paid AI writing tools is ranking higher in search engine rankings and generating a lot of AdSense revenue and other advertising income or affiliate sales… it might be short-lived.

Content Rewriting and Rephrasing Tools

Another hack that bloggers think they can get away with is content rewriting, which basically means the AI software will rewrite the content to make it look different. Run it multiple times and you have generated and rephrased content that is totally different from the original content.

But if you read such rehashed content, does it still make sense and look creative as the original?

The rephrasing software also works on logic that can be easily detected by search engines. They have been detecting such rephrased content on very similar websites for years and delivering google penalties to sites engaging in rehashing to create low-quality content.

Google Search Penalties for AI Generated Content

It is just a matter of time before Google and other search engines incorporate these algorithms into their ranking factors and will penalize AI-generated content and AI-generated images while ranking true human-generated content much higher in search engine rankings. It’s pretty obvious.

In fact if you read the Google Search spam guidelines, you will find they don’t like automatically generated content, and it been there for a long time in the guidelines.

  • Text translated by an automated tool without human review or curation before publishing
  • Text generated through automated processes without regard for quality or user experience
  • Text generated using automated synonymizing, paraphrasing, or obfuscation techniques

People searching on Google are looking for great original content and good writing skills, not random AI-generated keyword-stuffed content. In fact the new EEAT guidelines stress more on experience of the author of the article.

So don’t spoil your blogging style just in hope of getting free content. Guest blogging was also a way to get free content but eventually, guest blogging also was penalized and does not seem a very legitimate way to earn backlinks.

Keep writing great content. Take help and ideas from AI tools, and use them for new ideas and creative content, but don’t be so dependent on them that your blogging style is destroyed.

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About the Author: P Chandra is editor of QOT, one of India's earliest tech bloggers since 2004. A tech enthusiast with expertise in coding, WordPress, web tools, SEO and DIY hacks.