Google Grants Free AdWords Advertising Worth $273 Million

Google Grants (external site) has awarded free AdWords advertising to hundreds of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education. As Google Grants celebrate their fifth birthday (external site), they reveal that till date they have provided approximately $273.3 million in free AdWords advertising!

Since activating our first account on April 1, 2003, we’ve launched Google Grants in 15 additional countries (with more to come). With the help of nearly 1,000 Googler volunteers worldwide, we currently support more than 4,000 grantees with free AdWords advertising. To date, the combined value of the clicks accrued by grantee advertisers on Google.com is approximately $273.3 million. But the impact on our grant recipients is immeasurable.

Google Grants provides free Google AdWords advertising to select charitable organizations and recipients of a Google Grant award receive at least 3 months of free advertising through Google AdWords, with a cap of $10,000 per month.

In the United States, organizations must have current 501(c)(3) status, as assigned by the Internal Revenue Service to be considered for a Google Grant. Of course, if you are already participating in the Google AdSense program, then you are not eligible for Google Grants consideration. You can apply for Google Grants today and get free advertising for your organization.