Free Encyclopedia Britannica Subscription for Airtel Broadband Users
Now all Airtel Broadband customers in India can get a 2 year free subscription to Encyclopedia Britannica (worth Rs.6575). EB is a undoubtedly the biggest authoritative resource of information with over 100 million users.
In a press release, Jorge Cauz, President Encyclopaedia Britannica says
“Britannica Online contains rich information along with rich multimedia, and that makes it an excellent match for Bharti Airtel’s broadband service. India is one of the largest English speaking markets and is an important market to EB’s expansion plans in the Asia Pacific. We believe the Indian broadband users will enjoy EB’s rich, up-to-date and accurate information and we welcome their active participation as part of our growing community. As broadband become more widely available in India, we hope that more families can enjoy EB’s various online services and share the knowledge we are committed to provide more than 240 years. This agreement is an important step in that direction.”
Airtel users can simply visit www.eb.com and log in to premium content without the need for a username or password. As I visit Encyclopedia Britannica from my Airtel connection, it seems Airtel got a good deal as they managed to take over the EB page by displaying 2 huge ad banners over the fold on their websites and one below the fold.
As I browsed through the articles, each EB article was overpowered by as many as 8 Airtel ads per page, depending on the length of the article/page. I don’t expect non-Airtel users to see these banners (or are you also seeing them?)
Either way, enjoy Airtel users can now enjoy the free Encyclopedia Britannica content. My kid is super excited about this.
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I got all the details from the CCE of Airtel but those details never helped me to reach Britannica although the offer is still valid n ofcourse Im a legal user
Hats off to airtel for bringing this feature to the subscribers1 This is really a valuable,informative and educative service to the kids and the adults alike.
sridharan
what a pathetic joke , when i visited gb.com they are asking for a credit card number for membership, as a matter of fact i am an Airtel broadband connection holder and Airtel tells this is free service worth Rs 6000+ ,
what a crap all these are sales gimmicks
Regards
Madhu
i m on airtel connection but I can see only the top banner ad, none other
Well surprise, it seems they got the feedback. Now there is only 1 banner on top saying “premium content free for Airtel broadband subscribers. Those 3 banners on the homepage and all those 6-8 banners on article pages are gone!
This really is cool.
Airtel has just given me another reason to stick with them.