Google Goes Black for Lights Out San Francisco Initiative

October 21st, 2007

The Google homepage switched “off the lights” and went black for one hour for all Google.com visitors in San Francisco as part of the Lights Out San Francisco Initiative to save energy for one hour today.

Lights Out San Francisco Initiative, a citywide energy conservation event on Oct. 20, 2007 when they invite the entire city of San Francisco to install one compact fluorescent light bulb (CFL) and turn off all non-essential lighting for one hour from 8:00 pm to 9:00 pm PDT!

Google expressed its support for the event and blacked out the homepage

“Given our company’s commitment to environmental awareness and energy efficiency, we strongly support the Lights Out campaign, and have darkened our homepage today to help spread awareness of what we hope will be a highly successful citywide event.”

So why not have a black Google homepage forever? Blackle was an initiative which runs a black Google custom search based on this hypothesis, but Google clarified earlier that “Black Google” may not save energy after all. Found via Geeked.info

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