How We Moved Feedburner Subscribers to Amazon SES via Sendy (2026 Update)
In 2015 we decided to move Feedburner subscribers (and our Feedblitz list) to our own newsletter, sent through Amazon SES with the Sendy app. Six years later Google switched off FeedBurner email entirely, so the move turned out to be the right call. Here’s our original story, plus a 2026 update on how to move your own list.
Quick answer: Google ended FeedBurner email subscriptions in July 2021, so any list still there must be exported and moved. Export your subscribers as CSV, import them into a newsletter tool, and send new posts from there. A low-cost option is Sendy (a one-time $69 self-hosted licence) with Amazon SES at about $0.10 per 1,000 emails; hosted tools like Mailchimp, MailerLite or Kit are easier but cost more as your list grows.
Table of Contents
Our 2015 move from Feedburner to Amazon SES
We are moving all our Feedburner and Feedblitz email subscriptions to Amazon SES via Sendy (external site). This was long overdue and we promise our email subscribers an awesome experience going forward. We have finally found a email delivery service that is reliable, spam free and mostly cheap enough to move away.
Why Stop Feedburner / Feedblitz Email
We use Feedburner and Feedblitz email services for last 10 years – which are basically free RSS to Email services which send out email newsletters for every new post posted on this blog. We have around 1500 emails subscribers on Feedblitz and over 10,000 email subscribers on Google Feedburner email service.
Feedburner may be close someday – Google has not been actively developing Feedburner or its email service for so many years since it bought it. Feedburner has a huge base of users and disrupting Feedburner will breaks RSS feeds and email subscriptions of thousands of sites. But Google Reader was closed, but then other options were available. Its always better to have control (like we used Feedburner MyBrand to have our own domain feeds, which will be easy to save if Feedburner goes away some day). Fortunately email list export options are easily available with both.
Free Comes with a Price – We all know running a huge email list on a paid service like Aweber or Mailchimp will cost hundreds of dollars every month! But the free email delivery option offered by these services is attractive. While Feedburner does not post any ads, Feedblitz is ad supported. Moreover, the options are limited.
We preferred Feedblitz over Feedburner for several years as difficult captchas were a problem, but switched back to Feedburner as Feedblitz became a paid service and many ads were overpowering. But as I saw the emails going out last week, I was alarmed to see 3 large untargeted ads per emails and 4 sponsored related articles. We have no control as this is a free ad-supported email services.
Why Amazon SES?
We are taking your email experience to the next level. It was difficult choice, but my experience with using other Amazon services made the decision simpler. I already use several services like Amazon S3 for site database backups and Amazon Cloudfront for amazing CDN services. Now I am getting used to running Amazon SES (external site) and Amazon SNS (external site) services. SES stands for Simple email services, while SNS means simple notification services.
Amazon has a solid infrastructure and their sheer size allows them to provide reliable and cheap email delivery services. Amazon SES will charge $0.10 per thousand emails. So if I send 10000 emails every week, I will be charged $1 only … Under $5 a month!
Setup Sendy with Amazon SES
Setting up Amazon SES was a breeze with Sendy (external site) which I purchased for $59 and the step by step start up guide was awesome. We had Amazon SES integrated with our blogging setup in under an hour. We have upgraded permission now to send 50,000 emails per day! I am right now testing email lists. We will convert the Feedblitz feed first followed by Feedburner next.
Amazon SES has powerful tools to detect and bock spam. They will also remove hard bounces instantly, by collating data across their network. Their complaints / bounce system subscribed through Amazon SNS services will help us keep the active list spam free.
What should Subscribers expect
NO action is needed on part of current subscribers. We will soon pause email delivery from both the services and this is probably the last email they will get from these two services. But they will continue to get email newsletters from us, but now they will be from Amazon SES.
Engaging content – The previous format was a simple RSS to email service, wherein they simply republished our RSS feed’s latest posts. Now we have flexibility to change the email template however we want. Over time we will continue to improve the design with your feedback, criticism and support. The format will be a little different and will have links to archive and other popular content on our site.
Ad-free – We hope to keep the list ad free. No more ad fluff to make you not open that email.
Double optin – This feature will continue for new subscribers as this the safest way to confirm that the user indeed wants to subscribe the list. This helps to prevent unauthorized and unwanted emails from hitting your inbox and unneccesary complaints.
Lesser frequency – Also note that since every email has to be compiled as a html template and sent, we will possibly send it once or twice a week. This will also help to limit costs. Earlier, whenever a new post was updated, the emails used to go out the same day automatically.
Want to get latest posts update instantly? If you want to keep track of our posts instantly as they are posted, then consider following our site on a RSS reader like Feedly. Social media tools will only show popular content and is not the best way to follow all latest posts instantly.
Remove spam emails – since it is a 10 year old list, we are also hired help at Fiverr to clean email lists and remove spam emails. They have removed over 500 emails. If yours was a genuine email and you do not get an email in the next week, please considering resubscribing through the new email subscribe form available soon in our sidebar.
Easily unsubscribe – If you do not wish to get the newsletter, you can always click the unsubscribe link at the bottom of the email. Its one click away.
Power is in the list.
Most probloggers and email marketing gurus will tell you that email list are very powerful tools for any website. For 10 years we have been hearing this but have not concentrated on nurturing the list. In fact these large email subscriber lists, RSS feed subscriptions and social media followers are what are keeping this site running despite severe Google penalties hitting the site for over 3 years now.
We value our email subscribers and will switch to the Amazon SES system soon. I will share our journey and statistics as we go along this new path. Stay subscribed.
Update: So we sent out the first email, see the email campaign results.
2026 update: moving Feedburner subscribers today
Google announced that it would turn down FeedBurner’s email subscriptions in July 2021, and the Blogger email widget that relied on it stopped too (Google’s notice (external site)). Feeds still work, but email delivery doesn’t. If you still have a list there, move it:
- Export your subscriber list from FeedBurner (or Feedblitz) as a CSV file.
- Clean the list: remove bounces, obvious spam and very old inactive addresses before importing.
- Import into your new tool and tell subscribers about the change in your first email, with a clear unsubscribe link.
- Set up RSS-to-email or a weekly digest so new posts go out automatically.
- Authenticate your domain with SPF, DKIM and DMARC so emails reach the inbox.
Sendy and Amazon SES costs now
We paid $59 for Sendy in 2015; the Sendy (external site) licence is now $69, still a one-time fee, and you host it on your own server. Amazon SES pricing (external site) is still $0.10 per 1,000 outbound emails, so a list of 10,000 weekly subscribers costs only a few dollars a month to send.
FAQ
Does FeedBurner still send emails?
No. FeedBurner email subscriptions were shut down in July 2021. Only feed management remains.
What is the cheapest FeedBurner email alternative?
Self-hosted Sendy with Amazon SES is one of the cheapest for large lists. For small lists, free plans from hosted newsletter tools are simpler.
Do subscribers need to sign up again?
No, you can import confirmed subscribers. Explain the change in your first email so they recognise the new sender.
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These are really great tips. This was a good chance for others to share their experiences. Thank you for supporting us and allowing our minds to grow.
That’s good news. I was hoping you would upgrade your email list subscription someday. I also need to look into Amazon SES, though my lists have a few hundred subscribers only.