Google Adsense Interactive Widgets Ads

By Posted 2008 Updated   AdvertisingGoogle

Google Adsense is testing again and a new Google Adsense ad widget format was spotted which promises to be more interactive, with scrollable photos and looks much less like an advertisement.

Technotip reported these strange Adsense widgets. I visited the site myself and spotted this 728x90px Leaderboard ad unit.
Adsense Widget

And another one 300x250px ad unit in the sidebar.
Adsense Widget

If you click the smaller images, they display in the larger image format on top of the widget and the ad title and text changes. The small arrows allow you to scroll across to more images. There are 4 link clickable areas – the logo on top, the larger image, the underlined url link at the bottom and the main title bold link. The Ads by Google link takes you to the Ad feedback page. Anyway they look much better than the Google Gadget ads.

It is interesting to see these Google Adsense widgets. It is a different variation with lot of click areas. Since this ad belongs to a tour site, the ad is nicely used to easily display different images with better interaction and only when the visitor is genuinely interested, will he click through. The CTR would be interesting to note, but the visits will be definitely well targeted from the advertiser point of view.

Google adsense usually runs limited tests and ad unit variation on select websites. Recently they were testing different font types in ads on our site. We have spotted several strange Adsense ads over the years like ads with 2×2 ads, favicons, no titles, titles in italics and no Ads by Google and interactive keywords.


7 comments on “Google Adsense Interactive Widgets Ads

  1. Blogs DNA says:

    This ads are more eye caching,lets hope we can test them soon on our blog.

  2. Tom Schavo says:

    google has been announcing this since may 2007. wonder how it is going to perform.

  3. Sophie says:

    Sounds interesting and the new ads look like the CTR would be good as well. I hope they roll out something like this soon for all publishers.

    Sophie

  4. tom says:

    I noticed this on my own sites, they are cool but if you don’t want them you can just select text ads only from your adsense set up, sometimes they don’t fit in with a certain theme.
    Thanks,
    JR

  5. gendut says:

    the first time, reading about google ads widget…..google team work very hard to be better

  6. Lucrecia Defir says:

    This is a amazing piece, I discovered your weblog researching yahoo for a similar subject matter and came to this. I couldnt find to much different information on this article, so it was great to discover this one. I will end up being back to check out some other articles that you have another time.

  7. Munawar Aftab says:

    the first time, reading about google ads widget…..google team work very hard to be better

Leave a Reply

Your email address will not be published. Required fields are marked *




css.php