New Google Adsense Text Ads Design

By 06-09-2013   AdvertisingBlogging

Google Adsense is testing a more elegant background design for its text ads. I spotted the new text designs on our website while displaying text ad formats and seems to be visible in several ad sizes as well.

This is an interesting sign as Adsense forcing a background change in the text ads and actually making them look beautiful, but will it lead to a higher CTR and make you more money … that is what matters.

New Adsense Designs

Here is what the text ads look like on our website today –

adsense new design

adsense new design

Note that originally both these ads were set for verdana large size font, blue links, light gray url, dark black text and a white background. Now if you carefully see these ads – looks like they have Open Sans font (newly added to Adsense options), the color of the links seems a lighter blue, the text is several shades lighter, but what is noticeable  is that the white background has been overridden with a shaded gray design.

Though I have observed in previous Adsense tests that they try testing different fonts and colors, I have never seen them alter the background. Another important thing to note here is that I had disabled enhancing features in ads like arrow and favicons, so probably they are trying to enhance CTR of our plain ads in some better way.

I love the text ads design as it blends very well with site design and looks less like ads, but will it make the CTR better, a detailed analysis will reveal. So what do you think about these new text ads?

27 comments on “New Google Adsense Text Ads Design

  1. Prashant says:

    Thanks for letting this know. Seems good. Have to give a try. Hope works well.

  2. Vishal says:

    Looks good. It may increase CTR

  3. Josh Trenser says:

    Wow, that design looks pretty cool IMHO!!!

  4. Klorean cams says:

    Good design.Surely it will double the CTR.

  5. Giriraj says:

    Looks cool. Will try soon. :)

  6. ish sachdeva says:

    What is the use of it ? Can it increase our Earning ?

    • P. Chandra says:

      Will depend o the CTR. But since the ad keeps switching between formats, only Adsense team can track this.

  7. Pradeep Neupane says:

    Great post. I earn some money from Google adsense . image add get more then text add. Thank you for post and thanks google for adsense.. :)

  8. Shaila says:

    helpful tips for blogger..

  9. Radha Krishna says:

    the only problem with the text ads is when a single ad is displayed with center alignment. becoz while you align the ad to the left, it looks a bit awkward. So, i was expecting that change from Adsense team as it could improve the CTR.

  10. Sahil verma says:

    Please Help, how could it increase CTR ? as it is a 336 Ad Unit ? Google Adsense Text Ads are best i think, what you think ?

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