Google Adsense Enlarges First Ad for More Clicks

ByChandra Updated on
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From our archive: this post was first published in 2011 and is kept for reference. Products, prices and links mentioned here may have changed. For up-to-date help, see our latest tech guides.

Google Adsense is enlarging text of the first ad in all ad unit sizes to increase visibility to get more clicks. This test is visible as we browse around websites, most Adsense ads show the first ad text slightly enlarged. Usually Adsense publishers can choose the ad text size, but this time the first ad text is being automatically enlarged in all ad units.

See the ad units below and see the first ad is enlarged in all the ad units.

Adsense ads

Adsense ads

Adsense ads

What are your thoughts on this. Well  it will surely get more clicks.

Adsense keeps testing ad variations off an on for better Adsense optimization.  Check out some cool ad variations they tested before – link hover backgrounds,  twitter ad units,  2×2 ads, favicons, no titles,  favicons, checkout icons,  titles in italics, multiple languages, no Ads by Google and interactive keywords.

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11 Comments

  3. Google need to do this because many people were use-to to the older style of ads and hence CTR of many publishers was very low.

    Reply

  4. Google adsense them is moving forward to get more money by its publishing network that make money for us also

    Reply

  5. If Google Adsense is enlarging first ad for more exposure then will it be charging more from that advertiser also?

    Reply

  6. Google adsense team is always adding new feature to it to give more benefit to publisher . I think that it will work to increase the CTR of ads

    Reply

  7. It is quite helpful in improving CTR. but it seems to underline appears poorly. I prefer without the underline

    Reply

  9. Wow..i did not notice this change..Looks like a good one from Google. I hope it increases the clicks and revenue :)

    Reply

    1. same here didnt notice this change…
      lets see if this helps in increasing the CTR

  10. Its a great move by the team …. well didn’t experience increase in clicks !! Hope to see a spike soon :)

    Reply