.ooo Domain: What It Is, Price and Who Should Buy One (2026)

Is a .ooo domain worth buying? When it launched in 2014, we called .ooo (dot triple-O) one of the coolest new domain extensions: short, eye-catching and wide open, run by the Indian e-commerce technology company Infibeam. Back then a .ooo name cost about ₹1,699 a year. In 2026 it’s still available to anyone worldwide. Here’s what .ooo is, what it costs, and whether it makes sense for your site.

Quick answer: .ooo is a generic top-level domain run by Infibeam that anyone can register, with no residency or business requirements. Major registrars list it at roughly US$20 to US$30 a year. It’s fun and memorable for personal projects, creative brands and short links, but for a main business or blog, a .com or a well-known extension like .in or .co is usually easier for people to remember and trust.

What is the .ooo domain?

• A generic top-level domain (gTLD) launched in 2014 as part of ICANN’s new gTLD program.
• Operated by Infibeam (now Infibeam Avenues), an Indian technology company, which promoted it as the “power domain”.
• Open to everyone: individuals and businesses in any country.

Who might use a .ooo domain?

• Playful brands: names that work with the triple O sound, like “hellooo.ooo” or “wooo.ooo”.
• Short links and campaigns: a distinctive address for a marketing campaign or event.
• Personal projects: portfolios and side projects where fun matters more than familiarity.

Pros and cons of .ooo

Google treats new gTLDs like any other domain for rankings, so .ooo won’t help or hurt SEO on its own. See our comparison of the best domain extensions and tips for choosing a blog domain name.

How to register a .ooo domain

1. Search for your name at a registrar that sells .ooo, such as Dynadot or another accredited registrar.
2. Compare first-year and renewal prices; some registrars discount only the first year.
3. Turn on WHOIS privacy where offered (see who offers free private domain registration) and lock the domain.
4. Point it to your site or set it to redirect to your main domain.

Our experience with new domain extensions

In 2014 we also registered QuickOnline.Tips, a .tips domain, and the short QOT.CO for quicker typing on phones. New extensions like these are handy as short links and redirects to a main site, which is often the best use for a .ooo name too. Whatever you choose, protect it with good domain name security.

FAQ

Who owns the .ooo domain extension?

The registry operator is Infibeam, an Indian technology company.

How much does a .ooo domain cost?

Typically around US$20 to US$30 a year, depending on the registrar.

Is .ooo good for SEO?

The extension itself is neutral. Content, links and user trust matter far more.