Keep Your Business Competitive in Today’s Tech-Focused World

By Posted 2009 Updated   BloggingGuest Posts

Guest Post by Aditya Mahesh
It used to be that all companies needed to stay technologically relevant and to have a website. This is clearly no longer the case. As technology shifts and business is increasingly conducted online, businesses need to adapt to stay competitive. I have compiled a list of things that businesses must do and applicants they must use in order to stay technologically relevant

Brand Marketing

Image by DavidErickson (under CC license)

Blog

Every business needs to maintain a blog. It is a way for you to share your expertise and build a brand for yourself in your niche. A blog allows you to interact with other members of your industry and allows them to interact with you. It has great SEO value and is the most effective way to build your brand image online.

Facebook/Social Networks

Businesses need to be present on social networks. The two I strongly recommend are LinkedIn and Facebook. A LinkedIn profile is great for conducting business activity from finding potential employees to exploring partnerships with related firms. Facebook is a great platform for you to connect with others in your industry and market your products and services. The two free ways to market on Facebook are through creating groups and pages. This allows you to build a following of people interested in what you have to offer.

I recommend creating a page because it acts like a profile and your updates will appear in all of your fan’s news feeds.

Twitter

Twitter has become immensely popular in recent months growing from the  tech industry into mainstream culture. A presence on Twitter is another must to remain relevant in the industry. Twitter is a great way to market your products and services and interact with existing customers, partners, or industry experts.

Social Media Websites

Social media websites are a great way to see what people are talking  about and a platform to promote any free content you may be producing (ie. your blog). You can join the major social media websites such as Digg and StumbleUpon, but I strongly recommend finding niche social networks in your industry to drive targeted traffic. Social media websites are a great way to launch a viral marketing campaign.

Skype/IM

Increasingly, businesses are providing customer support and sales calls via instant messenger or Skype. Hence, this is one trend you don’t want to get behind, especially because it is so simple to implement. I recommend having accounts on AIM, Windows Live Messenger, Yahoo! Chat, GMail Chat, and Skype.

Branding Tip

In order to get the most branding value out of these accounts on other websites, stay consistent. Use the same name and images on every account you make so people who see your profile on two or more different web sites will make the connection and associate your online brand image with your company.

This post was written by Aditya Mahesh, founder of AM Beat, a complete resource for entrepreneurs complete with advice articles, start-up profiles, interviews, news analysis, and more. You can also write a guest article and share your experience.

This is a guest article and represents opinions of the guest author

One comment on “Keep Your Business Competitive in Today’s Tech-Focused World

  1. Matt says:

    Spot on — with Web 2.0, access to so many people costs so little, and competitive businesses need to take advantage of these low-cost opportunities to reach out to consumers, or else they won’t be able to stay competitive. In addition to using the sites you’ve mentioned, I think another good one to use is AdWido, which can help people easily take advantage of those social networking sites.

Leave a Reply

Your email address will not be published. Required fields are marked *




css.php