Top Bing Searches of 2010 (and How to See Bing Trends Today)

At the end of 2010, as Bing was still a young search engine gaining users, Microsoft released its list of the top Bing searches of the year. Reality star Kim Kardashian topped it, ahead of Sandra Bullock and Tiger Woods. Here is the full 2010 list as we reported it then, and how you can see what people are searching on Bing today.

Quick answer: The most searched term on Bing in 2010 was Kim Kardashian, with about 20% more searches than second-placed Sandra Bullock. To see what is trending now, check Bing News for trending stories, use the keyword research tool in Bing Webmaster Tools for search volumes, and compare topics in Google Trends.

Top Bing searches of 2010

Bing’s top searched term of 2009 had been Michael Jackson, who dropped to number 11 among people in 2010. These were the most popular overall searches on Bing.com that year:

1. Kim Kardashian
2. Sandra Bullock
3. Tiger Woods
4. Lady Gaga
5. Barack Obama
6. Hairstyles
7. Kate Gosselin
8. Walmart
9. Justin Bieber
10. Free

Most searched people on Bing in 2010

1. Kim Kardashian
2. Sandra Bullock
3. Tiger Woods
4. Lady Gaga
5. Barack Obama
6. Kate Gosselin
7. Justin Bieber
8. Jesse James
9. Lindsay Lohan
10. Jennifer Aniston
11. Michael Jackson

The list says a lot about 2010: celebrity news and scandals dominated, while plain words like “hairstyles”, “Walmart” and “free” show how many people typed simple everyday searches. Kim Kardashian was already a social media business; in 2009 we reported she earned $10,000 per tweet.

How to see top Bing searches today

• Bing News: the news section of Bing highlights trending stories and topics people are reading about right now.
• Bing Webmaster Tools keyword research: free with a Microsoft account, it shows how often terms are searched on Bing, with trends and related keywords. Our guide to Bing Webmaster Tools explains how to set it up.
• Microsoft Advertising Keyword Planner: advertisers can see Bing search volume estimates when planning ad campaigns.
• Google Trends: not Bing data, but the easiest way to compare the popularity of topics over time. See how to see search trends in 2026.

Why yearly search lists matter

Year-end lists from search engines are a fun snapshot of what the world cared about, but they are also useful to bloggers and marketers. Searches that keep coming back every year, like hairstyles or holiday deals, point to evergreen topics worth writing about, while one-off news spikes fade quickly. Comparing old lists like this one with today’s trends shows how fast online attention moves.

FAQ

What was the top Bing search in 2010?

Kim Kardashian, followed by Sandra Bullock and Tiger Woods.

Does Bing still publish a top searches list?

Bing doesn’t publish a well-known yearly list the way Google does with Year in Search, so trending stories on Bing News and search volumes in Bing Webmaster Tools are the best guides.

Where can I see Bing search volume for a keyword?

Use the free keyword research tool in Bing Webmaster Tools, or the Keyword Planner in Microsoft Advertising.

Which search on the 2010 list surprises you most today? Tell us in the comments.