15 Common Google AdSense Mistakes to Avoid (2026)

Google AdSense is still one of the easiest ways to earn from a website, but it comes with strict rules. These are the most common AdSense mistakes we have seen publishers make since we first wrote this list in 2005, updated for 2026. Some only cost you money; others can get ads limited on your site or your account closed for good.

Common Google AdSense mistakes publishers make

Quick answer: The biggest AdSense mistakes are clicking your own ads, asking others to click, buying low-quality traffic, editing the ad code, placing ads on pages that break the policies, disguising ads as content, and ignoring your ads.txt file and policy center alerts. Read the official AdSense Program policies once a year, because they change.

Mistakes that can get your AdSense account banned

1. Clicking your own ads

It is tempting to click a high paying ad, but Google detects invalid clicks very well. Do not ask friends, colleagues or family to click either, and keep children away from your site while you are logged in.

2. Encouraging clicks

Phrases like “click the ads to support us”, arrows pointing at ads, or rewards for clicking all break the rules.

3. Buying cheap traffic

Traffic exchanges, pop-under networks and bot traffic produce invalid impressions. Since AdSense moved to impression-based payments in 2024, Google watches traffic quality even more closely.

4. Altering the ad code

Never edit the code Google gives you. You can control formats and blocking in your AdSense account, and you can load the AdSense script once per page, but the ad tags themselves must stay unchanged.

5. Placing ads on forbidden content

Adult content, copyright-infringing downloads, hacking tools, violent or shocking material and pages that mislead users are not allowed to show ads. One bad page can trigger ad serving limits for a whole site.

6. Disguising ads as content or navigation

Ads must not look like menus, download buttons or article links. Label them only “Advertisements” or “Sponsored links”.

7. Showing ads on empty or error pages

Thank-you pages, login pages, 404 pages and pages with no real content should not carry ads. AI-written filler is a problem too; see our notes on AI generated content.

Mistakes that cost you money

8. Too many ads

There is no longer a fixed limit of three ad units, but stuffing pages with ads lowers RPM, slows pages and drives readers away.

9. Ignoring mobile

Most visits are on phones. Use responsive units and AdSense Auto ads so ads fit every screen.

10. Poor ad placement

Ads at the very bottom of a page rarely get seen. Learn how to increase AdSense CTR with better placement.

11. Leaving blank ad slots

When there is no ad to show, empty boxes look broken. You can hide unfilled AdSense ad spaces.

12. Missing or wrong ads.txt

Without a correct ads.txt file, advertisers may skip your inventory and earnings fall. AdSense shows a warning in your account until you fix it.

13. Not blocking poor ads

Use Brand safety controls to block sensitive categories and spammy advertisers that hurt trust, and block AdSense ads of affiliate products you already promote.

Account and admin mistakes

14. Ignoring the Policy center

Google posts violations and ad serving restrictions in the Policy center inside AdSense. Check it every week and fix issues quickly.

15. Forgetting payments and tax details

Payments are held until you verify your address with the PIN, add a valid bank account and submit tax information. Many new publishers lose months of earnings this way.

FAQ

Can I get banned for accidentally clicking my own ad?

One accidental click is usually filtered out as invalid. Repeated clicks are a problem. Use the Ad review center inside AdSense, or a separate browser profile where you are not tempted to click, to look at your pages safely.

Can I appeal a disabled AdSense account?

Yes, Google offers an appeal form for invalid traffic closures, but most are rejected. Prevention is far easier than appeal.

How many ads can I put on a page?

Google removed the old three-unit limit. Ads must not outweigh your content, so keep a clear balance.

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152 Comments

  1. NIce article. I find it very useful because i use Adsense ads on my blog and i dont want to get banned But You need to update point 15 as Hindi is AdSense sepported language now.

  2. I am running my blog for 3 months, and I also get some amount of organic traffic… after that, I have gone for AdSense approval but, they reject my application for four times, please guide me what should I do?

  3. NIce article. I find it very useful because i use Adsense ads on my blog and i dont want to get banned

  4. if we ping and the bots come to crawl website.. and maybe if any other enemy of our click…. then wil we get ban??? then how can we be safe from this???

  5. i have really learned alot from that post about adsense, it is really resourceful

  6. Hey thanks for your help. But in my own case I have never been able to get my Adsense account approved! No reasons except the “violation of Google Adsense TOS”. Is there a way to find out what I have done wrong? I have tried about four times already to set up the account.

  7. I have a Google AdSense account but I don’t want to use it on my blog. What can I face If I remove all ad code from my blog? Please tell me.

  8. I ve a google ads account. I created lots of blog page and published it. It was 3 months gone even $00.01 also not received, what’s result?

    i have no idea how to meke ctr or click CPC.

    plz Someone help me i will give $5. i satisfied my confused.
    Q. When i start to get $00.01 to my google account. thanks

  9. Can I place three ad unit (two of size 300×250 and one of 468×60) along with a link text unit of size (728×90). Suggest me in this.

  10. It was nice review but i didn’t quite understand Ensure you Language is Supported and it didn’t allowed as per TOS.

  11. 2. Never change the Adsense code ?? I saw some services that generate SEO friendly code. i.e they modify the code for you in a way that it become more SEO friendly (at least that’s what they say) I don’t think I’ll do it again !!

    thanks for the article :)

  12. Well that’s some helpful info. I was wondering why the 3rd ad on the page wasn’t showing up. Interesting now that I tried to remove it the code isn’t disappearing even after completely disabling the code from my sidebar widget. Any idea why this would be happening?

  13. Is it illegal to change to size of the adsense? Aside from the pre-determined sized that google has given..

    1. You cant change the adsense size manually. Just cut and paste the code.

  14. I found an intersting list about people who make big money using Google Adsense.I was really amazed to know such masive amounts can be made using Google Adsense.The list may not be accurate but the autjor compiled this list based on the data available publicly.

    Though i’m making $1750 a months as a Nigeria, but to make more money months with google adsense and i think is the best and most easiest way to make money online. Even though many find it difficult to believe but that’s true.

  15. I also started with google adsense 2 days back. I convert my adsense code for blogger by using a tool. Now I can display them inside my posts. Is it legal? Check my blog and tell me.

    1. Dont alter your Adsense code in any way. That will surely get you banned.

  16. Thanks for the advice, It was relay helpful. I was banned from Google about a year ago, now i am trying open a new account. I don’t know if they will let me open a new account.

    If any one got banned from google and opened a new account, please let me know how did you do it.

    Thanks!

  17. This is a little outdated but still a usefull overview of common mistakes.
    If you have just created an adsense account or are about to reach payout, it may be worth a quick double check.

    Google are well known for letting you get close to the payout limit ($98ish) then closing your account for breaking the TOS ;)

    I still use adsense for several sites, but direct adverts seem to pay the most.

  18. Wow this post is old but yet it is still relevant. Overall great information. One of my friends Accounts was closed and for no apparent reason. In this case I would read over the TOS a few times and even confirm it with some other people. I have heard many more horror stories of people having a lot of money in their account and Google shutting it down with no warning. Your whole business can be shut down in the blink of an eye. That’s scary. I word of advice don’t put all your eggs in one basket.

  19. Thanks a lot for such valuable post. I just got activated my Google Adsense account and find your article. It’s all pleasure to go through.

  20. Hi,
    I have question. I have website where people can make their own pages, Can I allow them to paste their own google adsesne code in their pages so they can also earn out of it. would that be legal. In this case there will be usage many adsense accounts in the same website. ??

    Thanks

    Asad

  21. i was placing a google adsense ads before game is loading. They have banned me for this reason without warning. today atmost all of the game sites are placing pre game adsese ads before their game load. What you are doing don’t have to violate the adsense TOS. Sometimes you are in editor’s hands.

  22. These are very good points to remember. Sometimes it’s difficult to remember to follow all of these so I like to implement all of my ads in a template so I just have to do it one time!

  23. thanks for this tips its really helpfull

    but i ve some questions regarding adsense:

    i ve another website but its language differ from the language of the site im using adsense on it , so i ve to create a new account for that site or i can put adsense code on that site although its language is different ?

    my second question is : i ve a Google adword voucher so is it OK to have an adword account and adsense account or im breaking there policy but for your information my Google adword is provided from my domain host so what can i do ?

    my third question is how to target my advertising or how to add keyword to increase click rate ?

    finally , i ve some unused domain and i seen that adsense offer you to use your unused domains so if i do so it will decrease my earning of every product have its price as the ad sense have 4 categories :
    1- adsense for content.
    2- adsence for search.
    3- adsense for feeds.
    4- adsense for domain.
    im asking if i use all the categories for adsense my earning will decrease as it distributed on them.

    thanks and sorry for that long comment hope to answer my questions & thanks a lot.

  24. What happens if some one clicks on my adds 1000s of times? I never clicked on my ads at least once also.

  25. I think this article has to be updated. Some of the points noted here are not relevant in this period of time.

  26. I cant get an adsense account and no one over at Google will tell me why my application was not approved. They just don’t respond to emails. Please I request u all to give me some advice or tips to get an approval.

  27. Hi,

    What a great article.
    I want to ask you about few things:

    1. I plan to build a site which automatically embed the videos from youtube and install the adsense code there.
    Am I allowed to do this based on the Google Adsense TOS ?

    2. I also plan to track my data with the program called “site super tracker”. Am I allowed to do this?

    Kindly give me some explanations.

    Thanks
    Pixel.

  28. Does this mean that I am not allowed to participate in other affiliate programs and/or LinkShare if I have Adsense?

  29. Do you if someone gets banned from Adsense, does the person get banned or the web page ?
    For example if I got my account disabled but now closed my web site and opened a new one different can I sign up again or am I banned forever ?

    1. They ban your whole account usually. But they are responsive to your queries, depending on the reason they banned it.

  30. Very good tips. Encouraging clicks is just using poor judgement when you think about it. Thanks for the post!

  31. I think that arabic language is supported and you did not list it under google adsense supported languages.
    Thanks

  32. Lots of informative tips,

    always remember not to put too much of adds into your page. it must contain good content too.

  33. These rules make some sense, but I am not having good luck with Google Adense. I get the same exact ads nearly every time, and all are competitor game sites.

    The provide only a lame bandaid fix to filter out competitor ads thinking we are going to take the hours it takes to click on competitor ads to get the link or domain name (that does not appear in all the ads).

    Getting the wrong ads does as much damage to an online business as it would if Google simply posted p0rnographic ads instead.

  34. Wow, this post is four years old but still very relevant. Nice job.
    BTW, I guess based on your points, I can’t put:
    “Please help support my website and click on one of these ads!”
    Believe it or not, I have seen people do that, though not it a while…
    Steve, aka “trade show display booths”

  35. The points mentioned are absolutely true.But the worst things mentioned here is in the points 7th n 8th… I ask u admin who the hell said u that the adds should not be opened in new tab? If a visitor is interested to stay in same page.. he will open add in new window..

    2nd thing,mentioned in point 8…How can say that u should not maintain multiple accounts? Do u work for google or r u in adsense team?.. this is absolutely wrong.. Publishers can maintAIN multiple accounts UNDER DIFFERENT PAYEE NAMES..Google will not remove ur account if they find since they r under diff. payee names..

    1. Hi Expert. Thanks for your points. On point 7, of course users are free to open links in new tabs. The terms state that your site should not open these links on new pages by default. On point 8, thanks for informing us that publishers can maintain multiple accounts under different payee names.

  36. Hi,

    I had a question that I was hoping you knew the answer to. I have a search bar on my site that is not from google. I made it myself and it only shows results from my site. Will I be banned for having a google ad appear on my search results page?

  37. A very useful tips. Thank you very much. I will make some changes to my websites. Hope my adsense revenue will increase dramatically. Thanks again.

  38. very good and I like what you say but the problem is the very low income from the program it self …I have very big traffic but with very low CPM more traffics lead to less CPM..
    before I was only get at most 200 visit to my site and i earn about 12 to 15 $ a day know I have more than 2000 visit a day and only I get from 1 to 2 $ a day..

    thank you a gaine

  39. thanks for your tips, but i think you should also tell those adsense clickers to obey the rules and not play by it.

  40. Thanks for the post! I just got approved by adsense, then I found your article. Thanks to your article, I am avoiding some big mistakes.

  41. Yeah it’s true that if you are honest and follow the adsense TOS you will never get banned. Making website is easily now because software is available now to create website automatically with no efforts and no html knowledge but the main problem is to get traffic, for those who cannot spend money on advertising.

  42. This is a great article. Even though a few items are now different, every new publisher should read this. It could sav them a lot of wasted potential money in the future.

  43. 4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field.

    …. this is no longer true. Google allows competitor ads now.

  44. Great tips! I am very, very new to Adsense (it’s just this week that I received their approval to have Adsense on my blot) and I really needed all the information I can get won’t get banned. In other words, I want to earn something but all under the proper Google Adsense rules! The discussion among your viewers are very rich too.Thanks!

  45. Thanks again for revealing so much of your business secret. :D
    Together with the first post, I got the idea of earning of Adsense now, I will try to figure out what to do on my website along with your guidance. :)
    Regards,
    Jessica

  46. Hi,
    I have created a website.I tried it to register with Adsense two times.But Adsense rejected my request.Please help me.

  47. thx for info. i just wanna know i have new website contain mp3 search engine. does google allowed mp3 search engine web site?my site doesnt host any of mp3 files. it just indexing from 3rd party.
    i search on some forum but have not get answer yet.
    its confusing me .

  48. Great tips! I’ve recently started using Adsense seriously on my new blogs. These are all great things to know if you don’t want to get banned… and you will. I’ve heard too many horror stories.

  49. These all seem reasonable to me, with one exception:

    “Never click your own adsense ads or get them clicked for whatever reason”.

    Yahoo! figured out how to auto-filter clicks you make on your own web pages. Certainly Google should do the same.

    Great article!

  50. In my opinion adsense ads works best with sites that have enourmous traffic. If you only get something about 100-200 unique visitors per day, adsense may not work very well on your site.

  51. Very very interesting and informative tips. Ive been voilating no.6 w/o knowing ! Thanx for the tip :)

  52. My site gets about 6000 pageloads per day after 9 months in operation.

    My site features nutty news, displaying mugshots along with the story behind a particular arest.

    I display both adsense and adbright ads.

    The adsense ads get more clicks, yet adbright has been paying out almost double what adsense does.

    On an average day I’ll make $1 from adsense, but I’ll make $3 or $4 from adbright. This is a consistent trend day after day.

    I’ve added this post for those who have been kicked out of participating with adsense… Believe me, there are options.

  53. Sincerely speaking, i just created my blog for the purpose of making money with the blogtoolbar, which if u have 2500 active users will get u about 800usd a month and about adsense, it so tempting not to violate their rule of clicking your own ads especially when using another pc, anyway i dont want to get banned but its really hard for me to refer my friend to my blog without reminding him to click ads of products that intrest him thru my site, i have even bought a product from google adsense in my site, thanks for the info, i should be more careful now

  54. Thanks for reviewing the TOS for Google Adsense, I was looking for the Email one. I got it now and will never send emails with adsense code. I thought it will be a nice idea to add the adsense code in Emails, but it violate the Google TOS.
    Once again Thank You.

  55. Whatz better ?
    Using same/single adsense code in diff. pages or using diff. adsense codes in diff. pages ?

  56. A useful reminder on the don’ts.

    Despite so, there are still people revealing CTR on digitalpoint forums

  57. I’d like to see some earnings numbers to really see what’s possible with adsense. I’m still a newbie.

  58. Thank you for these great tips.I have a question and need your response on this issue.There are some adsense ready wordpress themes where you just need to put your publishers ID instead of creating your own adsense box in adsense setup.Is it legal?

  59. Gr8! But a question sometimes google cancel an account if the ads are clicked several times frequently form a same IP. So a competitor can misuse and try to ban your adsense account.

  60. Hello,

    I am new in this google adsense and did a few mistakes from your list in the beginning but now have learned from them.

    Thanx for all of them

  61. changing codes is not even monitored by google!! my friend earns 60$ dollar a day through adsense, and he violates the rule because his blog is in Indonesian language.. so who is wrong here!!!!!

  62. Rule #9. Place ads only on Content Pages.

    Would it be a problem if adsense code is placed on the sitemap page as Sitemap consist mainly of links and basically no content. Would that be a violation?

  63. Hi,

    Nice site and usful article on google adsense. Please tale some usefull tips how to bring good number of traffic in the adsense site.
    Thanks.

  64. eventually you shouldn’t click adds on your own page, but there are people who do so carefully. however don’t try it at home…

  65. I have started a website and activated my adsense account. The site is getting good response. Your tips helped me a lot. T/y very much.

  66. Google has smart ways to determine if clicks are invalid. If they suspect so, they simply remove the invalid clicks from paying you. An accidental click, or a determined clicker cannot get you banned.

  67. how bout if i own a computer cafe? i wouldn’t know if they clicked my ads in the same computer… i just don’t get how google find fraud clicks. i asked this coz i’m planning to post my ads on my default page on my shop… i don’t want to be banned, and i don’t think i’m violating any rules.

  68. Google has smart algorithms which can easily detect fraud clicks. Never click your own ads, it is a sure way to get banned.

  69. Thank you very much for this post. It clears that we should not use adsense on only image pages (like image gallery). But I have seen a lot of websites use adsense on the gallery pages without any problem. Any way thanks again.

  70. hi i have registered my webpage 4 months ago but did not earned a single penny.i have registered my page on search engine now tell me how to increse traffic and where i am making mistakes?

  71. hi i have launched my webpage 4months ago and google started showing ads on my site but my reveneu is not increasing it is still o$.please tell me where i am making mistake….i have also registered site on search engines but its not changing….plz help me..

  72. One more can be added that never steal other publishers Ad code to alter and paste in your web pages.

  73. Thanks a lot for all the good advice. I take use of adsense for some years and learned to optimize the results – but not with forbidden tricks.

    I agree with your recommendations – you’re right.

    Nevertheless – there are some webmasters, which specify Google ads as alternate ads. And it seems as if it works well on pages with not supported language like icelandic.

    Curious!

    Best regards

    Konrad
    Germany

  74. I’m glad I saw this article beause I’m just starting to use Adsense. I still have a bit of a community built up and it’s good to know some of these basic rules so I don’t have to learn the hard way. I really wan’t sure how many d blocks you could put on one page but you’re article cleared it up for me.

  75. “Ensure you Language is Supported”

    If I have blog in Indonesian language (not english),
    may I use my adsense code to my blog?

  76. this is clearly Double Standards from Google..

    for rule 7. Never launch a New Page for clicked ads by default.

    try the same adsense display in gmail.com and all the links open in new window…

    how does sites jump to another site without logging out the current user ???

    somebody advise me plzzzz

    1. Hi, totally agree with you and also thinking, if clicking on add opens a website in same window, then this adsence concept is altogether stupid, as the no of adds we are placing on the page are no of gateway to get the customers or visitors out of our website.

      What it means to me is ” on one side we are trying to get the traffic and other side they are moving out, and if this prevails then how will the concept of EPCM works, as then CTR and EPCM both are working against each other.

      On rule 9. Place ads only on Content Pages. Google themselves break this rule in there venture Orkut.com , when we visit albums and pics they show the banner add, which has nothing to do with text, as there is hardly any text on that page.

      If anyone comes with some suggestions on both these points or how google is doing different from its publishers, please update here.

  77. good advise,i recently added google ad sense to my website,ihave been making about 50 to 80 dollars a month can anybody advice me how to make even more without getting suspended…….thank you

  78. Hi everyone!

    A couple of months ago my Adsense account was banned in my site then I created another site for my sister who has her own Adsense account. Her site though is hosted in a sub-directory of server.
    My question is: Will b there any problem if I place her Adsense codes on my main site?

    I most appreciate any help. Thanks!

  79. nice Adsense tips going here. thanks for that tips.
    My Adsense account was disabled. I re-applied for that one. yet they did not send any reply. After that can I apply fresh Adsense application for that site? my site : Is it possible?

  80. Thank for the article. I will feature your article on my blog so more will benefit your this great article.. Will credit you :D

  81. Guy from Hyderabad:

    Yes it’s very worth it to get your own domain and hosting, so that you don’t have to display their ads. With your own site, you pretty much can call the shots.

    If you want to get well-versed in how Google Adsense works, try webmaster forums, keep coming back to this blog here and read every single article that is here. That’s how you learn.

    As for hosting, start out with something cheap until you get the hang of it, like GoDaddy, Hostgator, etc. If you are not able to handle a lot of html coding, then you may want to get a host that has an “Easy Site Builder System”.

    Start out with this and if you have the passion, you will learn it and most likely succeed.

    Don’t BUY anything, until you fully understand the entire process!

    Good luck! :-)

    MJ

  82. Regarding clickin on own ads on one’s site. When I started using Adsense there was a month that I clicked on two of my ads, but only because I was interested in the websites that were advertised. I was sent a warning email by google. I told why I clicked. They said if I am interested in an ad than I should put their URL in my browser.
    I wrote this comment so that others who might be interested in their ads know what they sould do.

  83. I am from Hyderabad and new to Google Adsense and want to start. Recently, I have created a web page in freewebs but THEIR google ads are getting displayed. Now I want to start my own web page just to publish Google Adsense.

    Could any one clarify my doubts.
    1) Is it worthy to have own site?
    2) Is there any one to guide me at Hyderabad for creating adsense and to guide me in web hosting.

    Your valuable suggestions are solicited.

  84. Awesome collection of tips, I will surely make a note of them. Thanks so much.

  85. I was wondering about ADBRITE- because it offers the use of Adsense as an alternative ad should Adbrite not have any ads to push to the site.

    But now that you said Google actually doesn’t allow that, I’ve taken it off. I don’t remember reading that in the T&C though, might need to go and check again unless you have the number handy.

    Because, if Google actually doesn’t allow that, isn’t that anti-free enterprise?

    http://www.entrepreneur.com.sg

  86. Thats a good list of donts.

    update:Now we can place more referral ad units on our pages than before.

  87. Hi i’m a beginner. thanks for the tips can anyone check for my site is there any problem…

  88. i have one doubt can we see our own blog daily after updating it but without any clicks in adsense ads

  89. Thanks for the Info..

    I switched to Yahoo Publishers.. It pays much better than Google Adsense..

  90. But there is more to it. Google strategically is shifting ad revenue back to its search results. Advertising on Google search result page is quite high so advertiser will end up paying multifold as compared to what he is paying now.

    Also there method of detecting invalid click is also very funny, some of them I have listed on

  91. Hey Vic, it all depends on your site. You must have ‘earned’ that $1.41 from your own clicks.

    If Google hasn’t banned you for that, then earning $0 has nothing to do with it.

    If you didn’t read it all enough to know not to click your own ads, perhaps you should try reading all/most the info that Google provides for this.

    There’s implementation, colors blending, channels for testing, etc.

    You also need a good amount of TRAFFIC.

    Good luck! :-)

  92. Hi, I am new with google adsense, first time when i implement the code. I didn’t read much and so curious that i click on my own ad. I earn $1.41 on the day.
    Since then, it earn $0. I know that i did mistakes in the past, but my account is not banned as yet as I have stop doing so.

    How do I recover from having $0?
    Thanks.

  93. Can someone please explain about not having Google ads next to video? What does this mean? What kind of video?

    What about underneath a youtube video embedded on a page with content?

    Thank you!

    1. I also interested in this. And additionally for the three ads per page. Google counts other ads too? For example if I sell banner places on my site, and for example i’m putting 5+banners on the site… Does Google have problem with this?

      thx ;)

    2. To Tinter: No, Google count only Adsense ads. You can have more ads from another program.

  94. hi,
    very useful article indeed… We have faced a problem, where someone (from other country) intentionally kept clicking the ads and our adsense account was closed for fraud clicks !!!!!

    what can be done for this??? who is responsible???

  95. Great post. Great guideline for new publishers. They will be benefited most.
    I recommend you all to check Program policy+TOS+Adsense Blog regularly.

  96. that is interesting article you post here.
    i am curently using adsense and adbrite, can anyone tell me is it ok to put adbrite together with google adsense?

    thanks in advance.

  97. Troubled > I wouldn’t recommend doing that as it violates Google’s TOS. If you’re looking for an AdSense alternative, I highly recommend Chitika.

  98. thanks for the tips. now i know that i’am wrong, and i will improve my blogs. thanks again. ^^

  99. Hi everyone!

    A couple of years ago my Adsense account was banned in my site htt://site.com then I created another site for my sister who has her own Adsense account. Her site though is hosted in a sub-directory of server, i.e

    My question is: Will b there any problem if I place her Adsense codes on my main site?

    I most appreciate any help. Thanks!

  100. Very helpful. Inadvertently I had broken 1. Minor infraction but I’m glad to be able to fix it before I get into trouble.

  101. I am with Adsense from about 2 years now
    They are really helpful.I like their program

    Do you know about any other such program

  102. My Adsense account was disabled today and I’m mad as hell. As soon as my site started making money they canceled it without so much of a reason. Are there any other ad companies I could use? Thanks keepup the good work.

  103. Very helpful. However i have a comment on the last point. If anyone is familiar with the Adsense Beautifier for WordPress, is that illegal too? I have removed it from my blog. I dare not reinstate it again if this is true. Its just some patterns next to the ad. However, i dont know whether its against the TOS.. Please assist. Thank you!

  104. In response to Stas Bekman’s comment #16, virtually exactly the same thing happened to our business – Google mistakenly closed our AdSense account.

    After nearly 3 years of steady page impression growth, with Adsense earnings consistent around $4-7 a day, one day our page impressions trebled, resulting in earnings of $31 in one day. Two days later our account was closed for ‘fraudulent clicks’ with no further details.

    In hindight, there was a perfectly rational explanation for the spike in page impressions – our site is soccer news related and it was a really big soccer news day. Confident we had done nothing wrong, we pled our case and launched an appeal.

    The language we used was virtually the same as your own. We too had the same theories about competitors clicking on ads. Three months later we still do not have a Google AdSense account and we have given up writing to them.

    We are now consulting a law firm since it has had a pretty serious impact on our business. We were right in the middle of closing an important round of financing, and it nearly cost us our investment.

    We are left with more questions than answers…

    We had 8 other sites which had run Google ads at various times over the past 3 years with the same Google AdSense account. Are all of them now tainted, or just the ones with active Google ads?

    Is it just the one site we think (but aren’t 100% sure) had the spike in impressions and thus the increased earnings? Google won’t tell us.

    What happens if we sell our sites to an outside buyer or transfer them to a new division? Will they be banned from Adsense too? If so, that DRASTICALLY affects the price we can seek. If we don’t know which ones are tainted, it affects the price of all of them, and it would be unethical not to disclose it to an outside buyer.

    How about sites from a sister business which had / has the same Google Analytics code running as the problem site? Are those sites tainted too?

    In summary, our experience has mean’t we have had to disclose a pretty troublesome sounding fact to outside investors right in the middle of a crucial financing. It has been very problematic for us and extremely uncomfortable.

    I’d be very interested to hear from other people who have had similar experiences or could shed light on these questions. I can be reached through the website above…

    Clearly it’s not an isolated problem…

  105. as u said in the 7 point that never launch a new page for ad. i have a question that if someone copy adsense ad link and open in text mode internet and open the ad link is it make any problem

  106. very good please me the details of how to make revenue from adsense and how to get hits thanks
    srikanth

  107. Regarding:Do not add it on web pages with MP3, Video, News Groups, and Image Results.

    what do you mean by this?can sites with video from youtube for example be banned?

  108. IMHO, rule <i>#7</i> is because Google wants to retrieve the <b>REFERER</b>. This way they know whom to pay commission for the clicked a*ds :) A browser like Opera can disable referer-logging, but Google uses JavaScript to find out the referer information. If JavaScript isn’t available, the a*ds simply not shown, right? So, the point is, if you want to get pai*d for what you deserve, don’t open the a*ds in a new window/tab. Thanks for the tip.

  109. Sound advice, but i cant get an adsense account and no one over at google will tell me why my appilcation was not approved. They just dont respond to emails. :(

  110. Do you think adsense will deteriorate soon? because other people can just throw you out of the program by clickin on your ads repetitively.

  111. And there’s the Flahs Ads now which sometimes you can’t identify if it’s from Google Adsense or not.

  112. That’s a nice resource, however unfortunately there are other ways that you account can be closed down, and there is nothing you can do about it – since it’s other people who do it for you. For more details see the story about how my account got closed:
    “How to Bring Google AdSense Down” Or “You are Guilty but We will not Tell You Why”.

  113. I’ve seen plenty sites and blogs that say: click on my links coz i need to pay for my hosting :)) How naive…

  114. yeah, I realized a lot about how important it is to see the terms of service. I hope you write a similar article on google analytics sometime.

  115. i want to know if i have clicked on my adds when google will block my account? at the same time or after a month on sending checks??

  116. Hi! if an acc was disable let say xyz.com site, does this means that this site is ban forever? thanks

  117. The biggest mistake I see on sites is rule number six. I used to break that rule on some of my sites unintentionally…I didn’t know that rule existed until I happened upon it in a blog somewhere.

  118. I was a newbie to Google adsense when i tried clicking on my own ads to get bucks, though i was very young to e-business and e-development, i didn’t have sense of business. I clicked daily, I got my first check i was happy, but on my way to 2nd check, I got banned by google.
    Now i miss this program a lot. Why was I so stupid :[

  119. Google allow you to put max 3 adsense on one page, if you not able to do this, try to implement it with different custom channel or perhaps you dont have enough content, check your keywords density.

    1. That is not correct.
      Currently, AdSense publishers may place up to three AdSense for content units on one webpage. You may also place a maximum of three link units and two search boxes on each webpage.

      If you place more than one ad unit on a page, our system will display unique ads to each ad unit. Because the system automatically displays an optimal number of highly targeted Google ads on each page, in some cases, the maximum number of ads may not always appear. In this case, the ad unit will show as a transparent box, or will contain any alternate ad or color specified in the ad code.

      This is correct as of 2-3-10

    2. 3 Content units + 3 link units + 2 search boxes = 8 total elements per page?

      Is that correct?

  120. I noticed that you have 2 Adsense Ads on this blog page…one on top and the oher one on the bottom.

    How are you able to do this?

    When I try to do this one of them disappears while the other remains?

    Please explain! Thank you.

  121. FMF, “sponsored links” or “advertisements” only are the only terms officially allowed by google.

  122. How can I label ads only with the terms you give (item #6) when I have four blogs and eight ad spaces. And since I use TypePad and ads are developed using TypeLists, I have to name each of the eight something different since I want different ad units, colors, etc. to be on each blog. I can’t use only these two. Or am I missing something (which could certainly be the case).

  123. You mentioned it in the first item, but you should clarify that you shouldn’t post:

    “Please click these ads to help us keep our site alive.”

    This is the biggest offender I see on websites.

    1. I am in agreement. However, getting banned is going to happen to some and when it does everyone should know how to get back up and running on google without waiting 1 month or more. i have this information for you all.

    2. These are some really helpful tips. I spent an hour looking for these on google, and could not find them. They make everything very hard to find, when it comes to their rules.
      Thanks Brandy

    3. I would like that info on how to get back up should I get terminated for some reason. Thank you.

    4. I am very happy after Reading that article about Adsense. My Website has also some of these mistakes…