Blog Syndication: Reuters, BlogBurst and How to Syndicate Your Blog Today

In 2006 Reuters started publishing blog posts from BlogBurst, then the biggest blog syndication network. This post recalls that deal, explains why QOT did not join at the time, and shows how bloggers can syndicate their content safely in 2026 without hurting their own search rankings.

Quick answer: BlogBurst was a blog syndication network run by Pluck that fed selected blog posts to news sites, and in 2006 Reuters signed up to carry its content. BlogBurst no longer runs. Today bloggers syndicate by republishing on platforms like Medium or LinkedIn, offering an RSS feed, or partnering with publishers, ideally with a canonical link back to the original post.

Reuters and BlogBurst: The 2006 Deal

Reuters, one of the world’s largest providers of syndicated news, tied up with Pluck’s BlogBurst to syndicate third-party blog content as part of its news and information service. The aim was to give good blogs international exposure through Reuters and its media partners.

BlogBurst reported at the time that Reuters alone was bringing roughly one million headline impressions a day, and that views of blog posts had more than doubled since Reuters began syndicating them.

Paying the top 100 blogs

BlogBurst also launched a rewards programme. Using a leaderboard, it promised to pay the top 100 blogs in the network based on how many headline impressions each received across publisher sites. We covered it in our post on the BlogBurst 100 leaderboard.

Why QOT was not on BlogBurst

BlogBurst required a full-text RSS or Atom feed, which I could not provide at the time. QOT later switched to full text feeds, and we also explained how to display your blog on Reuters.

What Is Blog Syndication Today?

Blog syndication means letting your posts appear on other sites or platforms, either in full or as headlines that link back to you. The networks of the 2000s are gone, but the idea is alive in other forms.

Ways to syndicate your blog in 2026

• Medium: republish selected posts to reach Medium readers, with a link to your original.
• LinkedIn articles: share a version of professional posts with your network.
• RSS feed: keep a working feed so feed readers, newsletters and aggregators can pick up your headlines.
• Publisher partnerships: some news and niche sites accept republished posts from expert bloggers. Agree the terms in writing.
• Email newsletter: send your posts straight to subscribers, which you fully control.

How to Syndicate Without Hurting SEO

1. Publish on your own site first and let search engines index it.
2. Ask for a canonical link on the copy that points to your original, or at least a clear “originally published on” link.
3. Syndicate selectively: share your best posts, not your whole archive.
4. Keep the rights: read the platform’s terms so you do not hand over ownership of your work.

Why does this matter? Copies of the same post on several sites can compete with each other in search. Our guide to duplicate content and SEO explains how to fix it.

FAQ

What was BlogBurst?

BlogBurst was a blog syndication network run by Pluck that supplied blog posts to newspapers and news sites such as Reuters. It no longer operates.

Is blog syndication still worth it?

Yes, if done carefully. It can bring new readers, as long as the copies link back to your original post.

Does syndicated content cause duplicate content problems?

It can. A canonical link or a clear link back to the original helps search engines show your version.

Do I need a full-text RSS feed to syndicate?

Not always. Many platforms let you paste or import posts, but a full-text feed makes automatic syndication easier.