Bing Webmaster Tools: Free SEO Reports and Site Audit (2026)

Have you tried the SEO reports in Bing Webmaster Tools? When I first logged in back in 2012, I was surprised to find more on-page SEO data than Google gave us at the time: missing H1 tags, missing image alt text, missing meta descriptions. Fixing those errors improved our pages for every search engine. In 2026 Bing Webmaster Tools is even more useful, with a free site audit, keyword research, backlink data and instant indexing through IndexNow. Here’s how to use it.

Quick answer: Sign in to Bing Webmaster Tools with a Microsoft, Google or Facebook account and import your site from Google Search Console in one click. Then run Site Scan for a free SEO audit (missing titles, descriptions, H1s, alt text, broken links), check Search Performance for clicks and keywords, submit your sitemap, and turn on IndexNow so new and updated pages are indexed quickly.

Why use Bing Webmaster Tools?

• Bing’s index also powers results in other search engines and assistants, including DuckDuckGo and Microsoft Copilot.
• Its free SEO audit finds on-page problems that Google Search Console doesn’t report.
• It includes free keyword research and backlink tools.

How to set it up

1. Go to Bing Webmaster Tools and sign in.
2. Choose Import from Google Search Console to add and verify your sites and sitemaps automatically, or add a site manually and verify with a DNS record, meta tag or XML file.
3. Submit your XML sitemap under Sitemaps if it wasn’t imported.

The most useful Bing SEO reports

Site Scan (SEO audit)

Run an on-demand crawl of up to thousands of pages. It flags issues such as:

• Missing or multiple H1 tags: in our case, multiple H1s were caused by a tool’s embed script inside one article. Always check embed code in the page source.
• Missing image alt text: Bing listed 140 of our pages missing alt attributes, which would have been very hard to find by hand.
• Missing or duplicate meta descriptions and titles: our missing descriptions turned out to be pages with broken UTF characters from a hosting migration, which we then fixed.
• Broken links, redirect problems and pages blocked by robots.txt.

Search Performance

Clicks, impressions, average position and CTR for your pages and keywords on Bing, with up to 16 months of history.

URL Inspection and IndexNow

Check how Bing sees a page and request indexing. With IndexNow, your site pings Bing and other engines the moment content changes. Rank Math, Yoast and Cloudflare can send IndexNow pings automatically.

Backlinks and Keyword Research

See who links to you and to your competitors, and research keyword volumes from Bing data. Pair it with an Ahrefs free account for a second view of your backlinks.

Robots.txt tester

Test whether Bingbot can crawl specific URLs before you publish robots.txt changes.

Bing vs Google Search Console

Use both. Google Search Console is essential for Google traffic and indexing reports; Bing Webmaster Tools adds a free site audit, keyword and backlink research, and faster indexing via IndexNow. See how to get your blog indexed by Google too.

FAQ

Is Bing Webmaster Tools free?

Yes, completely free.

Does fixing Bing errors help Google rankings?

Often yes. Missing titles, descriptions, headings and alt text affect every search engine.

How fast does IndexNow work?

Participating engines are notified within seconds; indexing usually follows much faster than waiting for a crawl.